Pick 'n' Mix Strategy

Although the creative community is growing and more exciting than ever, there remains a divide between those in industry and students or young people who aspire to join that industry one day. Pick and Mix is an opportunity for students and industry to mix and mingle and break down that divide by sharing their love for creativity. I produced a three-element strategy to bridge this gap, through an event focused programme that has a fun sweet themed identity to play on this 'mixing' concept. This one week brief was set by Cardiff design agency, Blue Stag.